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Excelling in a Buyer Driven Market

This fast-paced session will introduce you to highly effective techniques that you can use when negotiating the terms of your partnership agreement with your buyer clients. Attending this program will give you valuable insights into:

  • Determining whether a buyers goals are achievable
  • How to say "no" to a consumer who isn"t likely to purchase real estate
  • Developing a "benefit based" buyer presentation
  • Addressing buyer concerns regarding hiring a buyer agent

Listing Property on Your Terms

This program clarifies the myths, and provides agents with the knowledge and tools that they need to make effective listing presentations that provide sellers with the information that they need to make intelligent and effective decisions.

Attending this program will help you to:

  • Understand and manage seller concerns
  • Describe your value in relationship to the selling process
  • Prepare a "consumer centric" presentation
  • Explain to the seller the fatal mistakes of overpricing
  • Walk away from a bad listing

Negotiating Power — Life's Secret Weapon

This fast paced program will provide attendees with the insights they need to overcome the challenges that they face in the real estate marketplace. Too often agents feel that they are always agreeing to do what someone else wants and not what"s best for them. This session will give agents the information they need to be focused and confident when they are negotiating matters that affect their bottom line.

Success Strategies for a Changing Market

Agents who understand how to transition from one market cycle to another will always succeed regardless of market conditions. This solution based program will provide you with a number of tips and techniques that will help you to maximize the opportunities in your market. Attending this seminar will help you to:

  • Get sellers to understand the importance of "reality" pricing
  • Create "value based" presentations
  • Develop a past transaction referral network
  • Help buyers to work effectively in a "property rich" environment
  • Deal with clients who refuse to do what"s necessary to complete a transaction

Making Winners Out Of Sellers

Sellers need agents who can provide them with the information they need to control the four critical aspects of the home selling process. Consumers can only benefit from an agent's advice when they understand how vital it is to their success. As a result of attending this stimulating and enlightening program, agents will be able to provide sellers the information they need to:

  • Price their property objectively and competitively
  • Win the battle for attention when merchandising their property 
  • Create an effective and targeted marketing plan
  • Avoid the fatal mistakes that sellers often make when negotiating the sale of their property

"Top 10" Negotiating Secrets
for Sellers and Buyers

This course outlines the information about the negotiating process that sellers and buyers need BEFORE they embark on a real estate transaction. Insights about the negotiating process that are provided in this course include:

  • The importance of respecting market conditions
  • The truth behind who really controls the negotiating event
  • The relationship between risk and reward that is created in a transaction
  • The fatal mistakes that consumers sometimes make
  • The best time to determine negotiating strategy
  • The most effective way to establish a consumer's negotiating position

Negotiating Secrets
for Top Performing Agents

This program is for those agents who want to step up to the next level of real estate negotiating. New challenges require new techniques when it comes to negotiating both for yourself and for your clients. Attending this session will introduce you to:

  • The best ways to use Post Transaction Benefits as an effective means to keep your clients focused on the rewards of transaction.
  • How Personal Best Interest affects the thought process of a consumer when they are selecting an agent to work with.
  • An innovative, new concept that lets you link your listing fees to the list price that the seller selects.
  • How and why you should work with your sellers to determine their pricing strategy BEFORE they receive an offer from a buyer.

2 Day Leadership Symposium

This program is designed for all individuals who are assuming leadership roles within their company, or as volunteers for their REALTOR® association. The content of the Leadership Symposium is designed to provide participants with an awareness of the universal principles of leadership along with opportunities to apply their skills in small group exercises.

Many people come to their leadership positions with a sophisticated understanding of the real estate business, and highly developed skills as a practicing, licensed professional. In their role as leaders however, their value to their company or REALTOR® organization comes from their ability to lead others to maximize opportunities.

The Leadership Symposium provides a clear and straightforward summary of the essential information needed for leaders to perform effectively in this complex and challenging role. These programs provide an easily accessible resource for leaders who have never received leadership training, as well as an outstanding refresher for those with previous leadership training.

As a result of attending the Leadership Symposium, participants will be able to:

  • Serve as productive members of their company’s / REALTOR® organization leadership
  • Identify the elements necessary to effectively lead a committee or work group
  • Describe the characteristics, processes, and organizational components of high performing work teams
  • Outline the steps that result in efficient and productive work group meetings
  • Identify the major concepts and techniques of effective leadership communication
  • Develop a goal based strategic plan

For information on any of Rogers programs, please email Roger@RogerTurcotte.com.


In my 23+ years of full-time real estate career, as a GRI/CRS designee, I can say this was one of the finest seminars! Mr. Turcotte is an excellent presenter with great substance and great ideas!

 — Polly Forst
   Re/Max Team 2000

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