Roger believes that organizations must first define their mission statement before they can effectively develop a strategic plan. Roger guides organizations to develop measurable goals that can be implemented and evaluated, rather than developing aspirational goals that “sound nice” but are not functional.

Roger’s work in the area of strategic planning is guided by his belief that an effective strategic plan is one that every member can read, understand, and implement.

Roger’s many years of facilitating group meetings and strategic planning sessions have given him an understanding of and respect for the role of a professional facilitator. When facilitating a strategic planning team, Roger provides the guidelines and direction required to create and maintain a productive working environment. He also respects the crucial fact that as an objective facilitator, he helps a team navigate the planning process without attempting to influence the outcome arrived at by the group.

In order for an organization’s plan to be truly representative of its membership, its planning team must include members who do not always endorse the planning process. Roger is skilled at working with group members who enter the planning with a skeptical, cautious, or negative attitude.